How to Write Ad Copy with ChatGPT Prompts

Creating ad copy that grabs attention and drives results can be challenging. ChatGPT simplifies this by generating tailored, high-quality ad content for various platforms. Here’s how you can use it effectively:

• Why It Matters: Good ad copy saves time, reduces costs, improves clarity, and boosts conversions.
• Key Features of ChatGPT:
  • Generates multiple ad variations quickly.
  • Adapts to different platforms and audiences.
  • Produces headlines, body text, and calls-to-action aligned with your brand voice.
• Crafting Effective Prompts:
  • Define ChatGPT’s role (e.g., “Act as a senior copywriter”).
  • Provide clear context, objectives, and examples.
  • Use proven frameworks like AIDA (Attention, Interest, Desire, Action) or PAS (Problem, Agitate, Solution).
• Platform-Specific Tips:
  • For Facebook: Include primary text, headlines, and descriptions.
  • For Instagram: Focus on visuals, captions, and hashtags.
  • For Google Ads: Stick to strict character limits and integrate keywords.

Quick Comparison of Ad Copy Styles by Platform

How To Write Winning Ads Using ChatGPT in 2024 (Facebook & Google Ads)

Building Strong ChatGPT Prompts

Crafting effective prompts is the key to generating high-quality ad copy with ChatGPT. By including specific components and using proven frameworks, you can guide ChatGPT to produce diverse and engaging ad content.

Parts of an Effective Prompt

For a ChatGPT prompt to deliver strong ad copy, it needs six essential elements:

• Role Assignment: Define ChatGPT's role clearly (e.g., "Act as a senior copywriter for B2B software marketing").
• Context Setting: Provide campaign details, target audience demographics, and industry-related specifics.
• Clear Objectives: Specify the desired outcomes, such as boosting click-through rates, increasing sales, or raising brand awareness.

Here’s a quick reference table to illustrate these components:

Once these elements are in place, you can apply proven ad copy frameworks to structure the content effectively.

Standard Ad Copy Structures

Using established frameworks like AIDA (Attention, Interest, Desire, Action) can significantly improve ad performance. For example, ads structured with AIDA have been shown to increase click-through rates by 23% [2].

AIDA Framework Prompt Example:

"Create a Google Search ad using AIDA: Begin with a shocking statistic about plastic waste (Attention), explain biodegradable packaging benefits (Interest), highlight convenience features (Desire), and end with a limited-time discount (Action). Use headlines ≤30 characters."

Another effective framework is PAS (Problem-Agitate-Solution). This structure works particularly well for direct response campaigns. Grammarly, for instance, saw a 34% increase in Facebook ad conversions by using PAS-based prompts [1].

Sample Prompts for Different Goals

Prompts can also be tailored to fit specific advertising objectives. Here are a few examples:

Brand Awareness:

"Generate 3 Instagram carousel concepts highlighting our solar-powered charger’s environmental impact, using nature imagery and climate change statistics from 2024" [3].

Direct Response:

"Write a 120-character Google Ads text promoting 25% off seasonal tires, including urgency ('48-hour sale') and social proof ('Recommended by 9/10 mechanics')" [2].

HubSpot’s multi-step prompting method illustrates the power of refining prompts to achieve better results. By generating broad headline ideas, filtering for emotional triggers, incorporating urgency, and testing variations, they achieved a 41% higher CTR on Google Ads [4].

Platform-Specific Prompt Writing

Every platform has its own style and rules, so crafting prompts that align with these specifics is key. While the core strategies remain the same, tailoring your prompts to fit each platform's unique requirements can make all the difference.

Social Media Ad Prompts

When creating prompts for social media ads, you need to consider each platform's character limits, formatting, and engagement style. Here's how you can approach some of the most popular platforms:

For Facebook Ads, prompts should include multiple text elements to fit the platform's structure:

"Write Facebook ad copy: primary text (125 characters), headline (40 characters), description (30 characters). Target audience: tech-savvy professionals aged 25-45. Include a strong call-to-action and highlight our AI-powered features. Example: 'Transform your workflow with intelligent automation.'"

For Instagram, focus on visuals and concise captions:

"Create 3 Instagram carousel captions (125 characters each). Use hashtags, emojis, and include a swipe-up call-to-action. Target audience: eco-conscious millennials interested in sustainable fashion."

Google Ads Prompt Guide

Google Ads require a highly structured approach with strict character limits and keyword integration. Your prompts should clearly outline the necessary elements:

• Headlines: Provide 3 options, each no longer than 30 characters.
• Descriptions: Include 2 lines, each capped at 90 characters.
• Keywords: Specify the main keyword to focus on.
• Display URL: Keep it within 35 characters.

Example prompt:

"Generate 3 Google Search ad variations with the following: Main keyword: 'AI writing assistant,' Headlines: max 30 characters each, Descriptions: max 90 characters each. Highlight pricing ($29/month) and feature benefits. Target audience: content marketers looking to save time."

Platform Requirements Chart

Here’s a quick reference guide summarizing the text elements, character limits, and unique features for each platform:

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Improving AI-Generated Copy

Using ChatGPT to create ad copy is a great starting point, but the real magic happens during the refinement process. By fine-tuning, testing, and aligning the output with your brand, you can transform the initial draft into something that truly resonates with your audience.

Editing AI Copy

Editing is where you turn raw AI-generated content into polished, impactful copy. Focus on these key steps:

• Fact-Checking: Double-check claims and details to ensure accuracy.
• Clarity and Flow: Make sure the copy flows logically and avoids unnecessary repetition.
• Technical Accuracy: Verify grammar, spelling, and adherence to platform-specific requirements.

Once the copy is refined, it's time to test multiple variations to see what connects most effectively with your audience.

Testing Copy Variations

Experiment with different versions of your copy by tweaking one element at a time - like headlines, calls-to-action, or tone. Monitor performance metrics such as click-through rates or engagement to pinpoint which adjustments make the biggest impact. This step ensures your ad copy is not only polished but also optimized for performance.

Matching Brand Voice

Consistency in brand voice is crucial for building trust and recognition. To achieve this, pay close attention to tone and style:

Voice Alignment

• Define the key characteristics of your brand's voice and document them.
• Develop AI prompt guidelines that reflect your brand's personality.
• Incorporate any unique phrases or terminology specific to your brand.

Tone Calibration

• Adjust the level of formality based on the platform and audience.
• Keep the emotional tone consistent with your brand's identity.
• Infuse the copy with your brand's personality while staying relevant to your audience.

When reviewing AI-generated copy, ask yourself: Does this feel like your brand? By refining the tone, ensuring cultural relevance, and meeting advertising standards, you can leverage AI to enhance your creative process without losing your brand's unique voice.

Extended ChatGPT Ad Writing Methods

Advanced ChatGPT techniques can transform simple ad copy into highly targeted campaigns. Here's how to apply these methods effectively for complex advertising projects.

Multi-Step Prompt Process

The Maryland-based dealership Adzeem saw a 25% increase in showroom visits by implementing a four-stage workflow[7][2]:

• Pain Point Analysis
  Begin by identifying emotional triggers and customer pain points using detailed customer data.

• Narrative Development
  Craft a narrative that directly addresses these concerns while maintaining a consistent brand voice.

• Platform Adaptation
  Adzeem created 120 unique assets tailored for six different platforms, deploying them all within 72 hours.

• Performance Tweaking
  Optimize your messaging using metrics like click-through rates (CTR) and conversion data to refine campaign performance.

By following this structured approach and incorporating performance data, you can further enhance the effectiveness of your ad copy.

Using Data with ChatGPT

Integrating performance data into your campaigns can significantly improve results. Studies show campaigns using conversion data achieve up to 38% better outcomes and a 22% increase in CTR.

To maximize results, organize your data inputs like this:

Example Ad Projects

These methods have been applied successfully in real-world campaigns, showcasing their potential.

• EcoWear's 2024 Campaign
  Using segmentation prompts and platform-specific copy, EcoWear created 120 ad variations across three platforms. The result? A 34% boost in engagement and a 22% increase in conversions[8][10].

• Digital Agency's Google Ads Campaign
  By analyzing 1.2 million impressions with ChatGPT, this agency reduced CPA by 19%, identified underperforming keywords, and generated optimized ad copy variations[6][9].

When implementing these strategies, prioritize data security. Use API endpoints instead of the web interface and set temperature parameters between 0.3 and 0.7 for consistent outputs. This approach has helped 89% of users see a positive return on investment within their first three campaigns[5][7].

Summary

This section breaks down the process of creating effective ChatGPT ad copy into clear, actionable steps.

Key Steps Review

Here’s a quick look at the main phases for crafting successful ad copy with ChatGPT:

These steps provide a streamlined approach, making it easier to put the strategies into practice.

Getting Started Guide

Ready to dive in? Follow these steps to kick off your ChatGPT ad copy journey:

• Set Up Your Foundation: Use tools like Made with ChatGPT’s marketing analytics and strategy generators to establish a strong starting point.
• Build Your Prompt Library: Create a collection of tested prompts tailored to different ad formats. You can also explore pre-built prompt libraries in the Made with ChatGPT directory for inspiration.
• Test Variations Methodically:
  • Draft several ad copy versions.
  • Monitor performance metrics closely.
  • Use AI-driven analytics to identify trends.
  • Adjust and refine prompts based on data insights.

FAQs